Candis Cook

Candis is a leading expert on business relationships.  She worked with executive teams when she was a Principal at SynecticsWorld, Inc. in Cambridge, MA.  Her focus was on effective communications as she mentored her clients on strategy, group creativity, facilitation, consumer insight, new product invention, and business process innovation.  She developed the Synectics Leadership Coaching Program. Among her clients were IBM, Nabisco, Burger King, HBO, Kraft Foods, and Bank of America.

Before Synectics, Candis held a variety of sales and marketing positions in the computer industry – sales, sales management, channel strategy, PC product management, corporate positioning/strategy, and global technology planning. In some of these functions, she was the first woman in her company to reach those positions.

Candis has guest-lectured at the Harvard Business School on the group creative process. She was a member of a Harvard Business School re-search team studying factors that influence effectiveness and creativity. [August 2002 Harvard Business Review, “Creativity under the Gun” and The Progress Principle, by Amabile & Kramer, 2011]

Candis was graduated from Cabrini College (Radnor, PA) Summa Cum Laude, with the Psychology Department Award for Excellence.



Ken Cook

Ken founded Peer to Peer Advisors, the largest independent peer advisory board services company in New England.  Ken also has 25 years experience consulting with high growth and middle market companies, focusing on marketing, sales and growth strategies.  He was one of four consultants that Inc. Magazine contracted nationally to work with the Inc. 500.

Ken’s writing includes several books: How to Who, The Wisdom of Our Peers, The AMA Complete Guide to Small Business Marketing, and The AMA Guide to Strategic Planning for Small Business.  Additionally, Ken writes a monthly column for The Arizona Daily Star.  He has also written for American City Business Journals, Hartford Business Journal, Worcester Business Journal, and Providence Business Journal.

Ken presented at Inc. Magazine Conferences, National Innovation Work-shops for The U.S. Chamber of Commerce, and for Fortune 500 companies, including IBM, AT&T, NCR and Verizon.

He was a Senior Consultant in The Department of Defense Mentor/Protégé Program.  Ken was an adjunct faculty member at Boston University and Wright State University’s Management Education Centers.


Guiding Principles

Our Simple Guiding Principles for Success
  1. We can’t be successful without relationships.
  2. Relationships depend on how others perceive us, not just how we perceive ourselves.
  3. Honing your people skills makes every relationship better.