Why We Are Different

"If people like you they’ll listen to you.  But if they trust you, they’ll do business with you."
Zig Ziglar

"The strength of the team is each individual member. The strength of each member is the team."
Phil Jackson

"Alone we can do so little. Together we can do so much."
Helen Keller

I could go on, but you get the point.  There are scores of quotes that all point to the same conclusion.  Relationships matter.

In business when things go wrong, we change things -- our products, services, activities, team members, organizational make-up, and any other thing that we think will help us get over the hump.  We’re searching for the key to success.

Well here’s a key to success that few people leverage.  Focus on relationships and people.  Make strong relationships a key component of your strategy and tactics.  Elevate relationships to a core competency of the business.

Ned McCrory

Ned McCrory is the Managing Partner of a highly successful and profitable accounting firm in New England.  When I asked Ned what they did that made them different and successful he responded simply that, “Relationships are what we sell”.

The company’s monthly all-hands meeting includes reviews of relationships, not just tactical sales and marketing activities.  Ned asks the question, “What are you doing to perpetuate a relationship?”

Ned understands why a relationship-based approach is different.  Relationships are at the head of the line.  Improved communication skills are at the core of development programs.  There is a relationship-centric approach to working with customers. 

If you want to enhance your career development, improve team performance, develop effective leaders, differentiate the company, or increase sales, focus first on communication skills and relationships.  Improving each of these will deliver the results you want.

Our Communication eBooks provide easy to use tools and tips so you can be more effective when you communicate.  You are easier to understand and you know how to gain insights into others.

Our Relationship-Based Sales eBooks enable your sales organization to translate communication competency into sales success through strong, trusting relationships with customers.  And those relationships always differentiate you in a way competitors cannot copy.